Mobile applications today occupy an indomitable position in the virtual world. There is a lot you can do with mobile applications from any part of the world and still be accessible the next second in the farthest corner possible. A lot has been said and done about creation and nurturing of mobile apps, but there is a bigger area that is often overlooked. The efficacy of your website on the mobile medium vis-à-vis its performance on desktop or laptop is the area of concern. As website development professionals work on a number of techniques to make a website powerful on the laptop; little is done on its efficiency on the mobile. Transcending your website smoothly to the mobile medium is extremely important.
While the world battles on identifying and catering to the dynamic needs of responsive or mobile friendly websites, there are certain other aspects that need equal or improved attention. Mobile applications and mobile marketing have the potential to transform the sales landscape of any business. However, when wrongly handled; the process does not just go futile but it also extracts your investment for nothing. This article throws light upon the most deadly mistakes you must avoid in mobile marketing.
Informing or educating the customer of all delightful things but forgetting to tell them what they actually need to do is the biggest mistake a business can commit. Make sure you add the right or desired call-to-action (CTA) in brief but clear and legible terms and also mention your contact details for routing inquiries and clarifications. Adding an offer along with the CTA is a brilliant idea.
Mistakes are more common than you think in mobile marketing. Make sure you proof check your message before you send it out to your target audience for possible errors, incomplete details or wrong information. The message must first make sense to you, only then will it prove beneficial to your readers.
The most important benefit of mobile marketing is that it can be sent to individual or specific groups of audience. This means you need to modify or work your message according to the specific needs of different groups of people. You should segment your customers into smaller sects and give them what they are likely to need instead of following the ‘one-for-all’ approach.
Customers or your target audience prefer to see one message or one task at a time. Do not go overboard by loading them with unnecessary information, tasks or offers. They are only going to be infuriated or the message may be overlooked.
It is high time businesses stop being self-centric. Try to add value to what you do instead of just following compulsive or persuasive selling.
Mobile apps take a long time to be developed. They use a lot of money in the process. And such apps must hence be genuinely useful to the audience they are created for in the first place. Make sure your mobile apps are not created for users to ignore.